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WHAT IS A TALENT MANAGER?

Managers may serve talent, artists, actors, actresses, writers, musicians, performers, and producers in the entertainment industries of motion pictures, film, and television, music, live performances, literature, print and runway fashion, and digital and social media.  

A talent manager is responsible for providing overall career advice. At times, this may also include offering financial advice and other personal recommendations.

In the entertainment industries, talent managers act as an intermediary to agencies, record labels, publishers, producers, directors, studio executives, promoters, and industry professionals. Managers essentially provide a personal service to the talent and direct their general career, including day-to-day career choices and development, and also assisting in the creation of the talent’s public image.  



The manager duties include:


Advising the talent on major business decisions and opportunities

Guiding and advising talent with respect to talent’s career

Developing a career business plan for the talent

Coordinating and corresponding about the talent’s performances, events, social media, and publicity

Assisting the talent in promotional activities, and

Acting as a representative between the talent and all industry professionals


Because the manager is being hired for decision-making, it is common that management agreements permit the manager to enter into binding contracts on behalf of the talent through what is known legally as a “power of attorney”.  The manager has the talent’s best interests in mind and always conducts business for the benefit of the talent in order to maximize the talent’s revenue and further the talent’s career success. The manager has the obligation to act in the best interest of the talent, at times even above his or her own self-interest.  This is known as a "fiduciary duty". It is a position of trust and confidence.


However, there are many services that the manager does not contractually provide but may still be indirectly involved.  For example, the manager may also indirectly be involved with the talent’s personal assistant, business and financial adviser, accountant, social media manager, publicist, and the booking agent.  In fact, state law prevents managers from booking gigs for the talent. This is known as procuring "employment." Pursuant to state laws, this requires a license. Nonetheless, although the talent manager may not provide these services directly, the talent manager will facilitate communication with the talent’s agents and business professionals involved in the talent’s career.


In general, the manager is responsible for advancing and overseeing the talent’s career.  Because of this, the relationship between the manager and the talent is most likely the most important relationship in the talent’s professional career. #LATM #talentmanager #entertainmentindustry

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